Can you define your startup in one sentence?

By KAUST Innovation | November 26, 2017

This article is part of our KAUST Innovation Design Thinking series. Each article will focus on a core step of the Design Thinking process, including: Empathize, Define, Ideate, Prototype, Testing, and Storytelling. This post focuses on the importance of the...

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Why your company needs Design Thinking!

By KAUST Innovation | October 19, 2017

How do global players like Apple, Nike, World Bank, and more remain competitive through innovation? They utilize the process of Design Thinking! What is Design Thinking? Design Thinking is about understanding problems like a designer. It’s a methodology that takes...

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