This article is part of our KAUST Innovation Design Thinking series.This post focuses on why and how to use prototypes. Each article will focus on a core step of the Design Thinking process, including Empathize, Define, Ideate, Prototype, Testing, and Storytelling....

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This article is part of our KAUST Innovation Design Thinking series.This post focuses on the importance of the Ideation phase. Each article will focus on a core step of the Design Thinking process, including Empathize, Define, Ideate, Prototype, Testing, and Storytelling....

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This article is part of our KAUST Innovation Design Thinking series. Each article will focus on a core step of the Design Thinking process, including: Empathize, Define, Ideate, Prototype, Testing, and Storytelling. This post focuses on the importance of the...

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Corporates are what successful start-ups become when they grow-up. They transform from feisty teenagers ready to take on and change the world into conservative middle-agers protecting their investments and not wanting to rock the boat. While start-ups search for new...

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How do global players like Apple, Nike, World Bank, and more remain competitive through innovation? They utilize the process of Design Thinking! What is Design Thinking? Design Thinking is about understanding problems like a designer. It’s a methodology that takes...

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