This article is part of our KAUST Innovation Design Thinking series.This post focuses on the importance of the Ideation phase. Each article will focus on a core step of the Design Thinking process, including Empathize, Define, Ideate, Prototype, Testing, and Storytelling....

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How do global players like Apple, Nike, World Bank, and more remain competitive through innovation? They utilize the process of Design Thinking! What is Design Thinking? Design Thinking is about understanding problems like a designer. It’s a methodology that takes...

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